
The Client
Sync Ithra
Media Monks
The Agency
Most of us have a love/hate relationship with our phones—even though we'd never admit it on Instagram. When Sync asked us to pitch ideas for their Digital Wellbeing Summit, we knew wrapping yellow tape around everyone's devices would miss the point entirely. Instead, we used the paradox to help people confront their best and worst habits, proving we aren't nearly as in control of our screen time as we often think.
The Project
The Project
Most of us have a love/hate relationship with our phones—even though we'd never admit it on Instagram. When Sync asked us to pitch ideas for their Digital Wellbeing Summit, we knew wrapping yellow tape around everyone's devices would miss the point entirely. Instead, we used the paradox to help people confront their best and worst habits, proving we aren't nearly as in control of our screen time as we often think.
The Agency
The Client
Media Monks
Sync Ithra





