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Natalie North








Middle East/Global
Region
Media Monks
Agency
Promo & Event Assets
Format
Ithra
Client
Scriptwriting & Messaging
Role
Tech & Wellbeing
Category
Overview
Most of us have a love/hate relationship with our phones—even though we'd never admit it on Instagram. When Sync asked us to pitch ideas for their Digital Wellbeing Summit, we knew wrapping yellow tape around everyone's devices would miss the point entirely. Instead, we used the paradox to help people confront their best and worst habits, proving we aren't nearly as in control of our screen time as we often think.
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