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Natalie North

Live Event

Sync Ithra

Confronting the Digital Paradox

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Middle East/Global

Region

Media Monks

Agency

Promo & Event Assets

Format

Ithra

Client

Scriptwriting & Messaging

Role

Tech & Wellbeing

Category

Overview

Most of us have a love/hate relationship with our phones—even though we'd never admit it on Instagram. When Sync asked us to pitch ideas for their Digital Wellbeing Summit, we knew wrapping yellow tape around everyone's devices would miss the point entirely. Instead, we used the paradox to help people confront their best and worst habits, proving we aren't nearly as in control of our screen time as we often think.

Get in Touch

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