Crowdsourcing a Festival Banger

There’s a rare kind of electricity that happens when thousands of strangers come together for a festival like Tomorrowland. So we had a brainwave: what if fans stopped watching from the dancefloor and started making the beats themselves? By transforming the BMW iX showroom and its virtual space into a pop-up studio, we gave thousands of fans the opportunity to collaborate on a festival anthem and leave their mark.