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BMW
Track of Tomorrow
What if the next big festival anthem was created by the largest crowd in festival history? For BMW and Tomorrowland, we set out to build an immersive platform that put the music directly in the hands of the crowd. Their input would feed into a music generator, creating an evolving track shaped by their choices in real time.
* The final build was much simpler but still pretty magical. Check it out below.
Agency: Media Monks Client: BMW & Tomorrowland Festival
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