Refurbing the Dot-Com

When creating a website, it’s easy to get bogged down in wireframes and product lists and forget why a customer came to your page in the first place. So for Timberland, we leveraged customer analytics to see what features customers were drawn to and where exactly the brand was losing them. I used this data to overhaul the content strategy, filtering out any flimsy messaging and guiding customers directly toward the core products.