I've been writing for brands for over a decade. I began my career at a leading user experience agency before moving into design, then finally advertising.

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I'm the first to admit, I never pegged myself as an office type. Growing up in the English countryside, I spent my childhood hanging out of trees and trying to out-stick my older brother.

 

I still love a good challenge. These days that involves nose-diving into a 50-page brand manifesto or helping teams pull apart knotty messaging until the right idea feels almost obvious.

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